The Great British Summer Savings promotion is our way of helping families make the most of the summer holidays.

Following the UK Government's temporary VAT reduction scheme, we've chosen to take part by passing the savings directly on to our guests through reduced admission prices for visits between 25th June and 1st September 2026.

We know that the summer holidays can be an expensive time for families, so we wanted to make unforgettable days out more affordable.

By reducing ticket prices throughout the campaign period, we're helping more families enjoy incredible wildlife encounters, family attractions and quality time together for less.

Tickets start from just £17.40 per person, saving over 45% compared to the standard gate price.

Yes - Great British Summer Savings are available both online and on the day at a reduced rate.

However, we recommend booking online in advance to secure the lowest available price and guarantee entry on your chosen date.

On-the-day tickets are subject to availability and may be at a slightly higher discounted rate than online prices.

Great British Summer Savings prices cannot be used in conjunction with any other offer, voucher, discount or promotional code unless otherwise stated.

No, there is no set limit on the number of tickets you can purchase, subject to availability.

Whether you're planning a family day out, visiting with friends or organising a larger group visit, you can book tickets online for your chosen date.

We recommend booking early during peak summer holiday periods, as availability may be limited on popular dates.

Yes. Guests who book and visit between 25th June and 1st September 2026 are still eligible for our Free Return Visit Guarantee, subject to terms and conditions.

This means you can book your summer day out with confidence, knowing that if your visit qualifies under the Free Return Visit Guarantee, you’ll have the opportunity to return and enjoy another unforgettable experience with us at no additional cost.

No. The Great British Summer Savings offer applies only to standard admission tickets, adult & pre-schooler tickets, admission plus wristband tickets as well as group bookings and education visits.

It does not apply to other products such as VIP experiences, annual passes, or any additional extras unless explicitly stated.

All eligible tickets must be booked online in advance and are subject to availability.

The Great British Summer Savings discount is applied automatically when you book online for eligible dates (25th June - 1st September 2026).

Simply select your preferred date and tickets, and the reduced price will be shown at checkout - there’s no need to enter a promo code.

If you’re visiting on a date outside the offer period, standard pricing will apply.

No. The Great British Summer Savings VAT reduction on food applies only to children’s meals purchased at Dino Diner.

The offer does not apply to adult meals, other food items, or purchases made at any other restaurants, or catering outlets within West Midlands Safari Park. Terms and availability may apply.

• Our ‘Great British Summer Savings’ Terms and Conditions apply to all day visits booking standard admission tickets, admission & wristband tickets, adult and pre-schooler tickets, plus friends & family tickets.
• By purchasing a ‘Great British Summer Savings’ ticket via West Midlands Safari Park’s website, you agree to West Midlands Safari Park’s standard Terms and Conditions of admission.
• We reserve the right to amend and/or alter the ‘Great British Summer Savings’ Terms and Conditions without prior notification.
• The savings on this promotional offer are based on standard ‘on the gate’/walk-in admission, ride wristband prices at the Wristband Office and online dynamic pricing at West Midlands Safari Park.
• The ‘Great British Summer Savings’ tickets include full day admission to West Midlands Safari Park, including access to the Safari Drive and Safari Walk (subject to availability and operational changes).
• The ‘Great British Summer Savings’ ticket price starts from £17.40 per person online, representing savings of over 45% versus the standard gate price.
• This offer is valid for visits between: 25th June 2026 - 1st September 2026
• Tickets can be purchased in advance online or on the gate and are subject to availability. Prices may vary depending on visit date and demand.
• This offer is only valid for visits taken within the above dates. Any unused or unredeemed tickets after 1st September 2026 will be forfeited.
• Tickets are non-transferable, non-amendable and not for resale unless otherwise stated. Please check West Midlands Safari Park’s website for full opening dates and times prior to your visit.
• We may, at our discretion, offer date changes on ‘Great British Summer Savings’ tickets. Any approved amendments will be subject to availability and may incur an amendment fee. All revised bookings must fall within the promotional validity period.
• Children under the age of 3 are admitted free of charge.
• All child and concession eligibility must be confirmed at the time of booking and may be checked on arrival.
• This offer cannot be used in conjunction with any other offer, promotion, voucher or discounted ticket unless explicitly stated.
• Free Return Visit Guarantee is included with this offer, subject to its separate terms and conditions.
• This offer is valid for group bookings and education visits and the discount will be reflected on the final invoice.
• Third-party ticket sales are not valid for the offer unless otherwise stated by the third-party - please check its website.
• West Midlands Safari Park operates a no refunds policy. No compensation will be issued for partial use of the Park or attractions during a visit.
• The value of the ‘Great British Summer Savings’ ticket cannot be used towards upgrades, including Annual Passes, VIP experiences or membership products.
• More information about the Great British Summer Savings can be found on the Government's website: https://costoflivinghelp.campaign.gov.uk/summer-savings/