West Midlands Safari Parks is a fantastic, award-winning visitor attraction, located in the heart of England. Our mission is to bring people together to create unique wildlife experiences that exhilarate, educate and leave memories to last a lifetime. 

We’re home to a variety of all-weather attractions, including four miles of drive-through safari, a thrilling dinosaur exhibit and a theme park. 

Currently, over 100 different species call the Park home, and can be seen either in the comfort of a car on the Safari, or on foot in the walk-through exhibits. 

In summer 2021, the Park introduced Safari Lodges – luxury accommodation, allowing guests to stay overnight for the first time. There are currently Lodges overlooking elephants, cheetahs, giraffes, rhinos, tigers, lions and red pandas. 


  • 2017 - Coach Friendly Visitor Attraction - Coach Tourism Awards
  • 2017 - Best Animal or Sea Life Attraction - Group Travel Awards
  • 2018 - Best Animal Attraction in the Midlands - Day Out With The Kids
  • 2019 - Best Animal Attraction Nationwide - Day Out With The Kids
  • 2019 - Best Animal or Sea Life Attraction - Group Travel Awards
  • 2022 - Large Visitor Attraction of the Year - Visit Worcestershire Awards
  • 2022 - Best Wildlife Attraction - School Travel Awards
  • 2023 - Best Wildlife Attraction - School Travel Awards
  • 2023 - Travellers' Choice Award (Safari Lodges) - Tripadvisor


We have set up partnerships with five conservation NGOs, linked to some of our most iconic animals. We support their on-the-ground activities in the areas where the wild relatives of our animals live, donating to them quarterly:

- Global Penguin Society
- WildCats Conservation Alliance 
- Save The Rhino International
-The Mali Elephant Project
- Lemur Conservation Association (AEECL)