ABOUT US
ABOUT US
WHO WE ARE
West Midlands Safari Park is a fantastic, award-winning visitor attraction, located in the heart of England. Our mission is to bring people together to create unique wildlife experiences that exhilarate, educate and leave memories to last a lifetime.
We’re home to a variety of all-weather attractions, including four miles of drive-through safari, a thrilling dinosaur exhibit and a theme park.
Currently, almost 100 different species call the Park home, and can be seen either in the comfort of a car on the Safari Drive, or on foot in the Safari Walk.
The Park is home to Safari Lodges, offering luxury overnight stays alongside our incredible wildlife. There are currently Lodges overlooking elephants, cheetahs, giraffes, rhinos, tigers, lions, white lions, hippos and red pandas.
OUR AWARDS
- 2017 - Coach Friendly Visitor Attraction - Coach Tourism Awards
- 2017 - Best Animal or Sea Life Attraction - Group Travel Awards
- 2018 - Best Animal Attraction in the Midlands - Day Out With The Kids
- 2019 - Best Animal Attraction Nationwide - Day Out With The Kids
- 2019 - Best Animal or Sea Life Attraction - Group Travel Awards
- 2022 - Large Visitor Attraction of the Year - Visit Worcestershire Awards
- 2022 - Best Wildlife Attraction - School Travel Awards
- 2023 - Best Wildlife Attraction - School Travel Awards
- 2023 - Travellers' Choice Award (Safari Lodges) - Tripadvisor
- 2024 - Travellers' Choice Award (Safari Lodges) - Tripadvisor
- 2024 - Travellers' Choice Award (West Midlands Safari Park) - Tripadvisor
- 2025 - Best New Entertainment (Gold) - UK Theme Park Awards
- 2025 - Best Theme Park with Animals (Silver) - UK Theme Park Awards
- 2025 - Best New Accessibility Initiative (Bronze) - UK Theme Park Awards
- 2025 - Best New Food Outlet (Bronze) - UK Theme Park Awards
- 2025 - Travellers' Choice Award (Safari Lodges) - Tripadvisor
OUR CHARITY PARTNERS
We have set up partnerships with five conservation NGOs, linked to some of our most iconic animals. We support their on-the-ground activities in the areas where the wild relatives of our animals live, donating to them quarterly:
- Global Penguin Society
- WildCats Conservation Alliance
- Save The Rhino International
-The Mali Elephant Project
- Lemur Conservation Association (AEECL)